François
Aublin.
SEO & organic growth strategist. Building Primelis North America.
I help global brands scale their organic visibility — and lead Primelis's expansion across the US, Europe, and LATAM from New York.
SEO & organic growth strategist. Building Primelis North America.
I help global brands scale their organic visibility — and lead Primelis's expansion across the US, Europe, and LATAM from New York.
Supported Companies
— About
Today I lead Primelis's North American expansion from New York while shaping Organic Boost — our proprietary suite (Engage Core™ + PSO™) built for organic visibility.
Six years ago I was just starting in marketing at Essilor International. Three years ago I joined Primelis as a Junior SEO Consultant. Today I'm opening offices, scaling teams, and helping global brands like CapCut, AnaLuisa, and Nexar dominate organic search.
What drives me: making organic acquisition work at scale — across markets, channels, and the new AI-powered search landscape.
6+
Years in digital marketing
100M+
Organic visits driven
50+
Brands & clients served
— Experience
Leading Primelis's North American expansion from New York while shaping Organic Boost — our proprietary stack (Engage Core™ + PSO™) for organic visibility. At the intersection of sales, product strategy, and international growth across the US, Europe, and LATAM.
Owned strategic accounts across the US, UK, Germany, France, and Spain. Drove organic acquisition strategies blending traditional SEO with emerging channels — TikTok, Reddit, AI Overviews, ChatGPT — for global brands like CapCut, AnaLuisa, and Nexar.
Led digital marketing for Nikon's UK ophthalmic lens division. Defined B2B and B2C audiences, launched new content channels (Newsletter, YouTube, Facebook), and produced marketing assets for new product launches.
Apprenticeship at the world leader in ophthalmic optics. Coordinated training programs across European markets — partnering with country HR directors to design Train-the-Trainer initiatives, e-learning experiences, and product launches. Built Essilor Academy Europe's digital presence and brand identity.
— Side projects
Side projects, experiments, and writings on organic growth. All coming soon — drop your email if you want to be notified.
Newsletter
Field Notes
Essays and insights on SEO, organic growth, and the new AI-powered search landscape. Coming soon.
Side experiments
Niche Lab
Experimental side projects testing SEO theses on niche lead-gen websites. Building in public.
Long-form
Outrank Diaries
Behind-the-scenes deep-dives on shaping Primelis's proprietary organic visibility stack.
Always happy to chat about SEO, organic growth, scaling teams, or building product. Coffee's on me if you're in New York.
Let's grab a coffee