— About
SEO and organic growth strategist building Primelis North America from New York.
My focus today sits at the intersection of consulting, product, and international growth — helping global brands scale organically while shaping the next generation of our proprietary tech at Primelis.
My path started in Rennes, where I earned a Master's in Marketing while doing my apprenticeship at Essilor International in Paris. There, I coordinated training programs across Europe, partnering with HR directors in every country to design Train-the-Trainer initiatives and digital learning experiences in the optical industry.
After graduating I took my first full-time role at Nikon Optical UK as Digital Marketing Coordinator. Brexit and COVID brought me back to France, where I spent the next 18 months as an independent consultant helping local businesses — shops, restaurants, family-run brands — rebuild their visibility post-lockdown. That's when I fell in love with SEO.
In late 2022 I joined Primelis to deepen my expertise and learn from the best. Over three years I grew from Junior to Senior SEO Consultant, owning strategic accounts across the US, UK, Germany, France, and Spain — for brands like CapCut, AnaLuisa, and Nexar.
In May 2025 I moved to New York to open Primelis's first US office. We started with five people; we're now twenty-plus. Beyond client work, I shape our Organic Boost suite (Engage Core™ + PSO™) and lead commercial growth across North America, Europe, and LATAM. There's a lot more to build.
— Experience
Leading Primelis's North American expansion from New York while shaping Organic Boost — our proprietary stack (Engage Core™ + PSO™) for organic visibility. At the intersection of sales, product strategy, and international growth across the US, Europe, and LATAM.
Owned strategic accounts across the US, UK, Germany, France, and Spain. Drove organic acquisition strategies blending traditional SEO with emerging channels — TikTok, Reddit, AI Overviews, ChatGPT — for global brands like CapCut, AnaLuisa, and Nexar.
Started my SEO journey at Primelis on enterprise accounts. Built technical, semantic, and off-site audits; designed and executed full SEO strategies for international portfolios. Helped grow team expertise through internal training.
Helped 20+ French SMBs and brick-and-mortar businesses rebuild their online presence post-COVID. Discovered and fell in love with SEO while making local shops, restaurants, and family brands visible again on Google and Maps.
Led digital marketing for Nikon's UK ophthalmic lens division. Defined B2B and B2C audiences, launched new content channels (Newsletter, YouTube, Facebook), and produced marketing assets for new product launches.
Apprenticeship at the world leader in ophthalmic optics. Coordinated training programs across European markets — partnering with country HR directors to design Train-the-Trainer initiatives, e-learning experiences, and product launches. Built Essilor Academy Europe's digital presence and brand identity.
— Skills
— Education
IGR-IAE Rennes
Apprenticeship at Essilor International in Paris. Coursework covered branding, neuromarketing, digital marketing, omnichannel distribution, and strategic management. Grade: 13.5/20.
2018 — 2020
University of Warsaw (Erasmus)
Exchange year focused on international business, strategic marketing management, entrepreneurship, and innovation transfer. Grade: 16/20.
2017 — 2018
Always happy to chat about SEO, organic growth, scaling teams, or building product. Coffee's on me if you're in New York.
Let's grab a coffee